Emerald Fell Home & Garden

Privacy Policy

Last Updated: August 25, 2026

At emerald-fell.online, we are committed to protecting your privacy and ensuring the security of your personal data. This policy explains how we collect, use, and safeguard your information when you visit our website, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 .

1. Our Contact Details

The website https://emerald-fell.online (the “Website”) is operated by emerald-fell.online.

  • Email: [email protected]

  • Address: St John’s Church, Sparkhill, St Johns Rd, Birmingham B11 4RG, United Kingdom

  • Phone Number: +441217531959

  • Data Controller: emerald-fell.online is the data controller responsible for your personal data.

2. What Data We Collect

We may collect the following types of personal data:

  • Identity Data: Name, username, or similar identifier.

  • Contact Data: Email address, telephone number, and postal address.

  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, and operating system .

  • Usage Data: Information about how you use our website and services.

  • Marketing and Communications Data: Your preferences in receiving marketing from us.

We collect this data directly from you when you fill in forms on our site, contact us by phone, email, or post, or when you browse our site (via cookies) .

3. How We Use Your Data and the Legal Basis

We will only use your personal data when the law allows us to. Most commonly, we will use your data in the following circumstances:

  • Contractual Necessity: To perform the contract we are about to enter into or have entered into with you (e.g., providing services or processing payments) .

  • Legitimate Interest: For the proper operation and functionality of our site, and to improve our services, provided your interests and fundamental rights do not override those interests .

  • Consent: Where you have given us explicit consent to process your data for a specific purpose (e.g., sending you direct marketing emails) .

  • Legal Obligation: To comply with legal or regulatory requirements.

4. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to enhance your experience and analyze site traffic. You have the right to decide whether to accept or reject non-essential cookies.

  • Essential Cookies: These are necessary for the website to function properly.

  • Non-Essential Cookies: These are used for analytics and marketing. We will ask for your consent before placing these on your device .

You can manage your cookie preferences through the cookie consent tool on our website or by adjusting your browser settings .

5. Data Sharing and International Transfers

We do not sell your personal data. We may share your data with categories of third parties for the performance of our services:

  • IT and system administration service providers.

  • Payment processors.

  • Professional advisers including lawyers and accountants.

If any data is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) to ensure your data is protected to UK standards .

6. Data Security and Retention

We have implemented appropriate technical and organizational measures to prevent your personal data from being lost, used, or accessed in an unauthorized way. We limit access to your data to those employees and third parties who have a business need to know.

We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (e.g., typically 6 years for tax purposes) .

7. Your Legal Rights

Under the UK GDPR, you have the following rights:

  • Right to Access: You can request access to a copy of your personal data .

  • Right to Rectification: You can ask us to correct any inaccurate or incomplete data .

  • Right to Erasure (Right to be Forgotten): You can ask us to delete or remove your personal data where there is no good reason for us to continue processing it .

  • Right to Restrict Processing: You can ask us to suspend the processing of your personal data.

  • Right to Object: You can object to the processing of your data where we are relying on a legitimate interest.

  • Right to Data Portability: You can request to transfer your data to another service .

  • Right to Withdraw Consent: You can withdraw your consent at any time where we are relying on it .

If you wish to exercise any of these rights, please contact us using the details in Section 1.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your data .